Don’t Underestimate The Power Of This Phrase

Photo by Braden Collum on Unsplash

Things do not get started until you start.

One slogan applies to me each time I procrastinate due to uncertainty, fear or laziness.

‘Just Do It’

This catchy and compelling phrase was created by Dan Wieden, co-founder of the advertising agency Wieden+Kennedy, in 1988.

Dan Wieden, known for his innovative advertising campaigns, was inspired by Gary Gilmore’s last words, “Let’s do it,” when he was facing execution in 1977 so Dan had tweaked the words.

A mere three words, they have not only boosted brand awareness, Nike became a coveted sports brand. Together with its distinctive logo, they have been etched into our minds when shopping for sportswear.

‘Just Do It’ has infliltrated into my psyche which has moved me forward in many instances.

Isaac Newton famously noted that an object in motion tends to stay in motion, while an object at rest tends to stay at rest.

A book on the shelf that is unread will remain unread unless one opens it, read and discover its gems.

A skill that one would like to master will remain unmastered unless one gets excited about it, plans and start and persist in it.