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Never Stop Writing

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One Thing Killed My Growth on Substack

2 min readMay 12, 2025

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I’m totally not exaggerating or trying to be dramatic in the title.

I really did one thing that screwed up my growth on Substack. Yes, I know you really care about my “growth.” I almost feel like one of those fake writing gurus just for typing the “G” word.

I was gaining around three free subscribers most days.

So, I did what any insane person would do and added my subscriber count to my monthly goal series for May. It’s something I have absolutely no control over, but I figured I might could reach 300 subscribers by the end of the month. Or at least get close.

What happened after I set that goal?

My growth flatlined. Instead of gaining 36 new subscribers, I’m stuck at a lucky number 13. At this rate, I won’t even hit 250.

I have no idea what I need to do to reverse the trend. Stay on Substack for 23 hours a day? Buy one of those overpriced writing courses? Sell my soul? Sacrifice something under a full moon? I have no clue.

All I know is that it definitely has nothing to do with the quality of my writing. Or the idea that real growth takes time. No way.

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Never Stop Writing
Never Stop Writing

Published in Never Stop Writing

A publication for a variety of topics. Feel free to join!

Marcus Musick
Marcus Musick

Written by Marcus Musick

Freelance Writer for over 8 years. Founder of Never Stop Writing. You can reach out or check out even more of my content at https://substack.com/@marcusmusick.

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