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The Secret To Hooking Readers Online (5 Dead Simple Ideas)

5 min readApr 24, 2025

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Photo by Anna Shvets:

Looking back at my early writing makes me wince.

I had ideas. Big ones. I wanted to help, to teach, to connect. But most people didn’t even make it past the second paragraph. I was proud of what I wrote But painfully aware no one else seemed to be.

It’s a weird feeling. Having something to say and no one to hear it.

But I stuck with it. I read obsessively. Bought courses. Took notes like a schoolkid desperate for gold stars. And somewhere in that blur of study, it clicked:

Writing well isn’t about having great ideas. It’s about presenting them in a way people want to read.

Here are five things that helped me go from invisible to (finally) getting noticed.

1. Win them in the first 10 seconds

Intros are like first dates.

Show up boring or unclear, and the other person politely excuses themselves to go “powder their nose”… and never comes back. Your intro’s job isn’t to impress anyone with your genius. It’s just to keep them reading. That’s it. No pressure.

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Never Stop Writing
Never Stop Writing

Published in Never Stop Writing

A publication for a variety of topics. Feel free to join!

Derek Hughes
Derek Hughes

Written by Derek Hughes

I'm an old bloke with zero writing experience. In 18 months, I built a $35k writing business. Get my free 5-step system: https://www.derekhughes.biz/