What’re Digital Marketing Trends for 2020? Get Insights from Professionals
What can we expect from the future of digital marketing? Hear what industry-leading expert Neil Patel, founder of Neil Patel Digital says at the 2019 Utah Digital Marketing Collective and get insights on the latest marketing trends and strategies.
#1 Marketing is Going Omni-Channel
- Blogging is still effective.
“Nearly 25% of customers nowadays find the company through their blog content first. ”
While creating new content, you can also translate your content to other regions or update your old content, which leads to the biggest traffic gains.
- Other platforms to re-publish your content:
Medium, Tumblr, Facebook, YouTube and LinkedIn.
#2 User Metrics Are the Key to Beating Google
“You don’t have to increase rankings to get more search traffic.”
- Look for pages that have less than a 5% CTR.
- Look for pages that have less than a 4% CTR.
- Make sure the keywords you rank for are in the title tag and throughout the content.
- Once you make changes in your meta tags and content, have Google re-crawl your site.
#3 Focus on Branding
“Traffic and conversion generate success.”
The key to building a good brand is following The Marketing Rule of 7 to engage audience and increase traffic.
Strategies:
- E-mails marketing
- Use push notification
- Chat box
- Google Correlate
#4 Conventional CRO Techniques Won’t Work Well
The trend is to personalize the user’s experience.
- Chat plus enriched data
It allows you to give a completely customized and personal experience to your user.
- Product tours
Utilize product tours on a checkout page to encourage a user to take action.
