Every businessman should read this book
Dr. Robert Cialdini wrote Influence in 1984. It explains the psychology of why people say “yes” — and how to apply these understandings.
PsychologyWhy you should read?
- It has become a must read book for business executives. To influence the clients, customers and bosses.
- Business gurus such as Warren Buffet and Guy Kawasaki recommend it.
What does it say?
There are six weapons of influence. One can learn them.
- Commitment and Consistency
- Social Proof