India’s $ 100bn travel industry

Indians made 200 cr trips last year.

Brief:

• Google and Bain Co. report that India travel and tourism industry has achieved a scale.
• Internet and online travel brands have encouraged more people to travel.
• Budget travel is the biggest category of travellers.

Tell me more:

• There were 200 crore trips ( domestic and international) in 2018.
• Travellers spent nearly $94 billion on transportation, lodging and consumption.
• 35% more people booked online than the last year. Nearly 9 out of 10 people with internet access rely on online channels for researching.
• Nearly 60% of customers book transport and lodging online. More than 50% of consumers share feedback online.

Types of Indian travellers:

• Budget group travellers spent $ 29bn.90% researched online. 55% booked online.
• Experience travellers spent $ 22bn. Maximum researched online. 60% booked online.
• Budget business travellers spent $ 20bn. 86% researched online. 60% booked online.
• Frequent travellers spent $ 17bn. 70% booked online.
• Occasional travellers spent $ 6bn . Most researched online. 60% booked online.

What is in it for Delhi-NCR?

• The travel industry is growing annually at 8% CAGR.
• There is an opportunity to serve their 2 and tier 3 cities.
• 16 crore online users from Tier 2 and 3 cities are not online travellers.

Read more:

• Bain & Company report