Delhi-NCR needs startups who are like small businesses, focusing on India 2 and India 3.

Why Delhi-NCR doesn’t need billion dollar startups?

Though, Zomato and Oyo are worth thousands of crores, they only serve 5% of India’s market or the size of Delhi-NCR ( 50 million).

What is 5% of India’s market like?
Sajith tweeted about India’s consumption market:

  • 37m credit cards in India
  • 50m post-paid accounts
  • 54m users transacting at least once on flipkart in past 12m
  • 59m taxbase (as per Economic Survey 2018)
  • 65m flyers (5% of popn)
  • iPhone: 10m users)
  • Netflix: ~500k paid subscribers)
  • Amazon Prime: 10m members
  • India’s online shoppers: 20m monthly active

Sajith writes:

“When a typical VC-funded startup launches, it is really this segment that the startups are addressing. Whether it is a Raw Pressery, a Bira or a Nykaa, they are all targeting these ~30m paying consumers. In fact even the more mature startups such as an Ola or a Flipkart are yet to finish tapping out these segments.”

Who will serve India 2 or India 3 or Bharat?

Startups who are like small businesses, servicing Bharat. On Thursday Blume hosted four India 2 startups.

  • Myupchar: It is a Hindi portal for all things health. Users from tier 2 or tier 3 cities are its core customers. Rajatis its founder.
  • Rail Yatri: Every train traveler requires right information, food and other merchandise. Manish Rathi founded Rail Yatri.
  • Cashify: Mandeep founded it for India 1, but India 2 is its biggest user base.
  • Truly Madly: More than half of its users are from tier 2 and tier 3 cities. Sachin is its founder, who was also the co-founder of Make My Trip.

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