Tips for choosing the right course platform for your business!

5 Online Course Platforms of 2022 that Wins Customers

Vandana Ashok Kumar
A New Era
Published in
4 min readDec 27, 2021

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Photo by Daniel Korpai on Unsplash

Online course creators struggle with working on many tasks at the same time. Confused about which online course platforms can be an all-in-one tool?

A creator needs to add new quality content, student requests, payments, marketing & so on. Juggling each course workload on their schedule can be an exhaustive process.

You want to grow your business selling online courses. Also, build a community & earn a consistent income. A powerful setup or software can transform your business. Use it to design course pages, create curriculum & market your courses.

Online course platforms offer you ready-to-use resources. These apps are faster, affordable & a piece of cake to help you build your course. So you can focus only on content & your audience.

In this article, you’d learn how to choose an online course creation software. Besides the best platforms, you can choose to create & sell courses online.

How to choose great online course platforms

The two categories of online courses put together by brands or course creators are:

  • Course Marketplaces
  • Course creation software

Course online marketplaces let you publish your course without charges. But take a share in the sales proceeds. It is ideal if you don’t already have an online presence yet.

Now with course creation software, you can customize your branded sales pages. You can sprinkle different content formats & use many tools for marketing your course. You pay a fixed monthly fee or sometimes a transactional fee.

Compare online course platforms based on your purpose, such as:

  • Meet your unique business goals
  • Main income generating source
  • The most reach of students
  • Interactive tools for higher engagement
  • A tool with powerful marketing features for better audience engagement.

Teachable (Web, iOS)

Teachable helps you customize your course design to grow your audience. Use Power Editor to create branded sales pages or websites if you know how to code. Or else use the online teaching platform’s templates. It accepts files from Google Drive, Dropbox, OneDrive & other formats.

Opt for flexible pricing of your course, so pick a one-time fee, payment plan, or subscription. No third-party integration is required. Instead, use the platform’s built-in affiliate marketing program.

Teachable’s advanced email marketing features help you track & message students. When they enroll, redeem a coupon or complete the course. You can collect student feedback, gain insights using google forms & surveys.

Podia (Web)

Use Podia to create an online digital store to sell digital products & memberships. Every store has a similar landing page. Note that you get an overview, “What’s included” content, FAQ & course creator bios.

Create online courses to publish or pre-launch for increased email sign-ups. You can bundle up the classes with e-books, videos to sell them together. Also, create private membership sites with various membership plans, perks & content for members. Watch your community & business grow while promoting new products.

Thinkific (Web)

Thinkfic’s ready-to-use simple templates are the best option. Suppose you are creating your first course. There are two parts to building a workshop: course material & landing page.

Thinkific templates & video lessons help you with tips to sell online courses. Templates come with built-in sample quizzes, downloads, surveys & instructor messages throughout the course. Add or chop off elements as you want or use the template as it is.

Easy to collect student reviews for your website. As well as add the ones you like to your course landing page.

Kajabi (Web,iOS,Android)

Kajabi helps course creators save time using the Pipelines. Automated marketing & sales funnels that you can create from scratch in a few clicks. All in a jiffy hit publish from landing pages, email opt-ins, to course checkouts.

So you can add the emails you collect to a sequence or promote your special offer. Further, send a thank you note after a sale. Choose from a variety of templates & select a suitable pipeline. Later add relevant content & your marketing funnel is on auto-pilot.

Templates are helpful to create your automation. You have a choice of many if-then scenarios. In case of a student fills an assessment form, cancels a subscription, or is inactive for a while.

You can email them to register for an event or unsubscribe them from your list. Also, Kajabi has its email provider to track the number of emails opened.

LearnWorlds (Web, Android & iOS)

Are you interested in creating your online school? Use LearnWorlds to build your school website with many instructors & a course catalog. Yet, instructors can design a course but cannot publish it. As the school admin, you can assign instructors courses to teach. Also, have as many workshops as you want with variable pricing.

While including course content from your computer or Vimeo, you can use unique tools to do so. Also, add content from SoundCloud, YouTube & other formats.

Students can make the most out of interactive social communities. They are free to post questions, engage & exchange ideas with their peers & teachers.

Ready, set, teach

So it doesn’t matter if your goal is to earn a steady income, grow your audience, or your passion is to teach. There are online course platforms you can use to reach your goals.

Select software to launch your online course. Based on your budget, time constraints, current online following & earning potential. Course marketplace is your best bet if you’re only starting. You’ve got to zero in on the course topic & content first before launching your course website.

Don’t get super stressed about migrating content from one platform to another. Most software supports this for free or for a paid fee.

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Vandana Ashok Kumar
A New Era

Creative arts and eco enthusiast| Niches: digital marketing, edtech & freelancing life| Contact: vandana939@gmail.com