A New Healthcare Business Model and its Surprising Parallel

Industries that might appear vastly different on the surface can show powerful parallels on close examination. Business model innovation in genetic testing and electric cars shows how new kinds of intermediaries often arise in new markets. As they build strong strategic positions for themselves, these intermediaries can also turbo-charge the growth of markets by removing several common barriers to adopting bold innovations. Read about their lessons in my piece for Forbes. ​

Story by Steve Wunker.

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