America’s Most Courageous Company?

Faced with an existential threat, many companies simply freeze. The migration of media to digital formats has vanquished former industry titans in newspapers, video rentals, and more. Yet Barnes & Noble is fighting back boldly and strategically. Read more about its smart response at my Harvard Business Review post.

Story by Steve Wunker.

Learn more about innovative strategies in practice at www.newmarketsadvisors.com!