Customer-Centered Innovation: 5 Questions With Author Stephen Wunker
Published in
1 min readNov 24, 2016
In this recent interview with Brandchannel, our Managing Director elaborates on our new book, Jobs to be Done. The book looks at the gaps where traditional research, predictions, and focus groups fail — and how organizations can create products that truly resonate with their customers.
Read the full interview here.
Learn more about Jobs to be Done thinking in practice at www.newmarketsadvisors.com!
