Healthcare Kiosks: A Disruptive Innovation for Marketers and Medicine

Healthcare kiosks have come a long way since the creaking, dust-coated blood pressure monitors that long populated drug stores. A new wave of kiosks offers the capability to reach neglected populations, improve diagnosis rates, monitor chronic conditions, and link curious patients with integrated programs that reach them back in their home environments. The kiosks are also creating a new industry with high barriers to entry, and they can have a substantial effect on how healthcare innovations are marketed. To explore five ways that these kiosks may have big impacts, read my piece for Forbes.

Story by Steve Wunker.

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