How Clique Chic Won the TechCrunch Startup Competition

New Markets Advisors
New Markets Insights
1 min readMar 6, 2015

TechCrunch recently hosted its Boston Pitchoff, giving eight startup finalists a chance to pitch their businesses in front of a panel of VCs and tech journalists. Clique Chic — a website that gives members access to designer clothes and a personal stylist — won the competition and will advance to the final Disrupt NY competition later this spring.

The competition boasted healthcare wearables, social networking apps, gamified education tools, and even a foray into personalized medicine. Amidst this heavy competition, Clique Chic demonstrated that it’s the business model — not the buildup — that makes a startup successful.

To learn more about the featured startups and to see what strategies set Clique Chic apart, check out our piece on Forbes.​

Story by Dave Farber.

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New Markets Advisors
New Markets Insights

Strategy from specialists in finding and entering new markets -- new products, places, and people