How companies should invest in highly uncertain times

A Donald Trump presidency throws many business plans into disarray. Consider the example of a medical technology company where I spent the day after the election. Our medtech client has spent years adapting both its products and commercial model to the Affordable Care Act and now…who knows? Trump spelled out very little about his healthcare plans, as with policies affecting many industries, and it’s impossible to say what will really happen. But dramatic change is certainly possible.
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What is this company to do? Should it ratchet back long-term spending and just try to milk profits in the short-term? Should it go full-steam ahead? In our latest article for Forbes, we discuss two principles for dealing with any type of uncertainty.

​Story by Steve Wunker.

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