How to be More Agile as Competitive Advantages Fade

New Markets Insights

We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.

Dave Farber

Written by

Co-author of Jobs to be Done: A Roadmap for Customer-Centered Innovation. Growth strategy / innovation consultant. JobsRoadmap.com

New Markets Insights

We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.