The “Innovation” in Innovation Consulting

New Markets Advisors
New Markets Insights
1 min readSep 26, 2016

How is innovation consulting different from other kinds of consulting? In this guest post written for a-connect, our Managing Director Steve Wunker points out what makes innovation consulting distinctive, how the field has changed in the past decade, and what major trends will impact it in the future.

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New Markets Advisors
New Markets Insights

Strategy from specialists in finding and entering new markets -- new products, places, and people