The Myth of the First-Mover Advantage: Why to be Smarter, Not Faster

Dave Farber
Feb 12, 2019 · 5 min read

Companies today worry too much about being fast. They want to fail quickly, pivot, and be first to market with their new idea. They want to make sure that they’re in front of customers before their competitors. It makes sense. Why would anyone want to be late to the game when you’d just have to take on an entrenched competitor who already has name recognition and a host of…