Jobs to be Done: The Quantitative Methods behind Consumer-driven Research

Source: http://georgetownexec.com/taking-the-pulse-of-job-satisfaction/
Source: https://stats.idre.ucla.edu/spss/output/factor-analysis/

New Markets Insights

We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.

Sylvia Brown

Written by

Manager at New Markets Advisors, a boutique consulting firm preeminent in innovation strategy and Jobs to be Done.

New Markets Insights

We are: Innovation strategy experts • Seasoned market researchers who put Jobs to be Done theory into practice • Award-winning authors of action-oriented books. This is what we’re thinking about.