Instagram Stories Versus Snapchat Stories

Haasini Sai
Aug 18, 2018 · 4 min read

Social media is one of the best ways of communication in our life.There are many social networking platforms all over the world.Among them Instagram and Snapchat are popular. At one point or another both Snapchat and Instagram created hype in the social media.Though they take different approaches, Snapchat and Instagram both have the same aim to be your go-to place for sharing everyday photos and videos.

One of the best features implemented both in Instagram and Snapchat are stories.Instagram introduced its own Snapchat Stories feature in 2016. Facebook eventually followed it, but its offering differed structurally. Instagram Stories are nearly a complete clone of Snapchat Stories that have been built to be integrated with the already wildly successful Instagram app.

Snapchat's Stories feature has become an iconic form of social sharing. Without the customary components of social media like heart buttons, comment sections and posts that stay forever attached to your profile (unless you manually delete them), users are encouraged to engage in more casual and frequent posting of photos and short videos, which disappear after 24 hours.

Stories: The Future of Social Media?

Do stories represent the next major stage of how we share things with each other online? The next question that arises in our mind is which platform we should choose for stories?

Your audiences on Instagram and Snapchat may differ. The features of each platform present subtle differences, too. Instagram will almost certainly improve its Stories feature given that it’s recently been introduced, and Snapchat will probably do the same in order to compete, but for now, we’re just getting started with seeing how the world might continue to accept super casual, ephemeral content sharing.Let’s explore a comparison of the features that Instagram Stories now offers vs. what Snapchat Stories currently offers.

Comparison between Instagram and Snapchat

  1. Users

In terms of active users, Instagram has more user when compared to Snapchat. In terms of Stories, over 250 million people use Instagram Stories daily. That exceeds the 173 million people who use Snapchat every day.

Instagram stories versus Snapchat stories active user

2.Stories Feed

On Instagram, you’ll see a horizontal feed for Stories at the top of your main feed (according to algorithm) displaying profile photos as circled bubbles of users whom you follow.User’s Story, which disappears 24 hours after it’s been posted.

On Snapchat, you have to swipe left from the camera tab to access your Stories tab.A vertical feed of recent updates and all stories featuring users you’ve added will be displayed between blocks of promotional content from Snapchat’s partners .

Instagram’s Stories feed is like a secondary feed that’s been combined with the main one to compliment.Its stories are more casual form of content sharing. Snapchat, on the other hand, is all about ephemeral content sharing, so it only has one form of content to share and is simply just mixed with partner content.

3.Viewing Stories

When it comes to simply viewing Stories on Instagram and Snapchat, the experience is virtually identical. One interesting feature of rewinding through stories when we tap on left side is not there in snapchat .Another important difference is that you have to swipe down if you want to stop watching a Story on Snapchat while on Instagram you have to tap the ‘X’ in the top right corner to stop watching.These differences in viewing the stories kept instagram one step ahead.

One big problem with this new Stories feature is that people who follow hundreds or even thousands of users will have a hard time scrolling through the Stories feed to view only the Stories from the users they’re interested in viewing.

4.Posting Stories

Snapchat offers more Story features than Instagram ,most specifically lenses and fun filters. On Instagram’s side of things, however, the different sets of drawing tools and easy to use color options are a nice touch, which Snapchat doesn’t currently offer.

5.Story Privacy

Snapchat gives users better control of their privacy than Instagram does.Instagram Stories have to stay public with a public account. On Snapchat, you have full control over who you do and don’t want to see your Stories.

On Instagram, your Stories are public if your profile is public. Even if you don’t follow a particular user, you can still see their public profile and their story also. Instagram has, however, introduced customized “Story Settings,” by tapping the gear icon in the top right corner from your profile tab.

The interesting thing about Snapchat is that it’s ephemeral content sharing has made it known for being a much more intimate social platform where users can connect more closely with their friends.

In Spite of positive features in it,Snapchat can not retain its users.Its users growth rate is far less when compared to Instagram.And Instagram keep on adding new features into it which increased the growth rate.

Reasons for choosing Instagram over Snapchat

The main reasons for comparative decrease in usage of snapchat are

  • Look and feel of Instagram is better than that of Snapchat.
  • Snapchat is losing its focus by adding too many features to it.
  • Brands are more avoidable in Instagram.
  • Following is much easier in Instagram when compared to Snapchat.
  • More user and hence more of your friends are active user of Instagram.

New Media Studies 2018 | Creativity and Innovation 2018

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