Social Networks: Media Analysis
Every 20 minutes on Facebook: 1 Million links are shared, 4.86 Million photos are uploaded, 750k status updates are sent out
Facebook wants to keep you on its platform as much as possible, leverages its products and style such as WhatsApp and Instagram. The most engaging types of posts are Facebook live, videos, photos and sharing of pages/groups. The more you go live the more your non-live content gets exposure. Posts linked to fast-loading content/website go first. Facebook loves groups because its more manageable than pages. Groups help create personalised content and online events/reminders. Amazing chat-bot can be created without coding for business. Can send newsletters on messenger. You can also track activities and progress using — Facebook page and group analytics, Facebook ads manager, Third party analytics, Facebook pixel and Google Analytics UTM.
Total users: 500 Million, 250 Million monthly users, 40% users use it daily, 60% access LinkedIn through mobile, 2 people on-board LinkedIn every second
There are 3 Million active job listings at any time. 79% of B2B marketers see it as effective mode of lead generation. 41% Millionaires use LinkedIn. It has a man + machine approach. They treat the content in different points in a life cycle. 1 Million professionals have posted on LinkedIn. Statistical analysis and Data mining are top skills on LinkedIn. 59% have not worked with companies bigger than 200 employees. Recorded a total of 1 Billion endorsements this year. An average CEO has 930 connections.
