The world of Online Dating
Tinder vs Happn (Media Analysis)
Social media has not just brought us closer in the virtual world but has also started to help us connect in real world too. Finding a friend or a date can be tough for young people, specially for introverts. We live in a time that’s ruled by apps and services on our smartphones and these apps and services today has been helping people to find their soulmates too. Tinder and Happn are two of the most popular dating apps among youngsters these days. These two apps help one find friends, dates and relationships.
User Group and Stats
For both the dating apps the target user group are young people as 79 % of Tinder users are millennials. Tinder has around 50 million users and Happn has more than 10 million users though it started late. Tinder has around 10 million active users while for Happn it is around 6.5 million (2018). There are nearly 1.6 billion swipes are made on Tinder per day, not to forget world has 7.6 billion people. Tinder is a global online dating platform and is available in 190+ countries while Happn is available in 40+ countries. A new survey claims that Millennials spend an average Of 10 hours a week on dating apps.
Well one might wonder which is best of the two and to find that Media Analysis of the two apps has been done below.
The Concept
Its where the two app differ the most, both has a completely different concept. Let us see how -
Tinder : It is a location based platform and it shows all the profiles of other people who are present in that area (2 to 161 Kms).
Happn : It shows only the profiles the user cross path with (range of 250 meters) in the day to day life. It also tells for how many times an use has crossed paths with the other user.
Happn can be more trustworthy for the users as an user might have seen the other user in real while crossing the path. On the other side profiles on Tinder can also be fake because of no validation. But as Tinder shows all the profiles present in the range, it shows your more options than Happn.
Presentations of Profiles
Two apps again differ here in the way they show the profiles of other users.
Tinder : It shows the profiles in the form of a stack, one over other. The user doesn’t get to see all the profiles at a time, user will have to decide whether to like a shown profile or not and then only another profile will be shown.
Happn : Unlike Tinder Happn shows all the profiles at a time with which the path has been crossed and it shows them in the form of cards in a newsfeed way.
Users get enough time to decide whether to like a profile or not on Happn and also all the profiles can be visited any time which might be more helpful for users while on Tinder one can not visit a profile again after swipe except when it gets matched.
Sending a message
Tinder : The user can send message to a profile only after they both get match to each other after liking each other.
Happn : Here user can send a “Hi” to a profile without getting matched. There are limited free “Hi”s though, so one has to be selective about that.
Haapn again seems to have an edge over Tinder here as the users get to send a “Hi” without getting matched.
Signing Up
Tinder : Users can sign up for Tinder using just the phone number or through facebook.
Happn : One can’t sign up for Happn using just the phone number, an user must have a facebook account and it fetches details from the user’s facebook profile.
Users might not find signing up process very pleasant on Happn as having a facebook profile is must.
These were the factors which may decide which of the both dating apps attracts more users and how much pleasant experience they are going to have.
