The future of Google?
Forget content. Data is King.
Over the past few years Google have moved into many different markets, innovated in many new ways and, in terms of products, have made more adjustments than Joan Rivers’ plastic surgeon. With the torrent of projects coming out of the Googleplex all seemingly heading in different directions, it’s difficult to see where Google’s business strategy lies as a whole.
A few months ago I read an article outlining “Google’s master plan” which outlined how the search giants’ overall business strategy was immensely simple:
“Get people to use the Internet more.”
The post was written by AJ Kohn and to this day is one of my favourites; not just because of its cynical outlook on the dystopian world of search but also because it’s actually a valid point.
“Google’s Evil Plan”
Believe it or not, despite the almost constant badgering about our digital economy in the information age, some five billion people are not connected to the Internet. To put it in another way; two-thirds of humanity are being denied online connectivity and the “economic promise” that comes with it.
Following this trail of thought, Google has much to gain from wider internet adoption. It means more users on its social network to help…
