Luxury meets Blockchain

New Royals Team
New Royals
Published in
1 min readFeb 28, 2018

Here at New Royals, we strive to create the ultimate luxury experience, using blockchain technology.

The real problem in luxury market is that luxury brands are simply out of touch with the evolving mindset and values of the affluent consumers. The rapidly growing base of affluent consumers with plenty of money to spend look at what the luxury brands offer and see that they are heavy on marketing, but light on authentic values that really mean something to them personally and in their current lifestyle. We would be heavy on our authentic values and cater for the luxury and lifestyle of the new waves of the crypto-affluent, and draw more affluent individuals into cryptocurrency.

We strive to eliminate all such problem by creating a new luxury brand model with the Blockchain technology. We are also giving the opportunity for “non New Royals Club” members to participate in our eco-system by linking our brands status and exclusiveness to our cryptocurrency, New Royals Gold (NRG).

We are backed by various investors like Kering and Masarati, who believe in our vision and are currently negotiating with other luxury companies.

Do not miss the New Royals ICO!

Visit https://www.newroyals.io to purchase NRG.

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New Royals Team
New Royals

A blockchain e-commerce platform for ultra-luxury goods and services.