How NFTs Allow Pay Per Use (PPU) To Be The Most Lucrative Royalty Structure For Creators And Rights Holders
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7 min readOct 28, 2021
Once upon a time, artists survived solely through generosity of their patrons. They were beholden to their whims and desires, and devoted great parts of their lives to creating work for a single individual or family. They had little control over their destiny, and no say in their compensation.