Podcast: Alternative protein is good but how do you sell it?
Replicating the customer experience and targeting early adopter markets.
For many people across the world, Thai is the preferred cuisine for a Netflix evening takeout or a special dinner. Smith Taweelerdniti, founder of Let’s Plant Meat, is developing plant based meat suitable for fans of Thai dishes and for Asian wallets as well. The trick he says is to try and meet the whole customer experience of savouring the Thai Basil chicken and not just to make the product taste like meat. Targeting early adopter markets — for example expat communities in digital nomad havens of Bangkok, Chiang Mai and Phuket — provides the company with the initial niche markets. That sounds very much like how you would market any innovative product.
Let’s Plant Meat is being incubated in SPACE-F , a foodtech accelerator and incubator based in Bangkok and Smith hails from a family that has been running a spice business.
Plant based meat is good for the global climate but it also helps to clear up local pollution. Chiang Mai, the much loved tourist destination, is suffering from pollution arising from the need to grow crops to be used as animal feed. Let’s Plant Meat also claims that it improves health.
Podcast available on Anchor, Apple, Google, Spotify and YouTube.
