Feb 23, 2022
4 Little-Known Secrets of High-Performing Online Content Every New-Writer Must Know
New-writer, this is for you.
Online writing is a game. And you can win.
In every game, there are secrets. Tips that make one player perform better than the other. Online writing is not left out.
I respect your time so let’s get right into it.
Here are the secrets:
1. Write with Your Reader in Mind:
Your readers want to know, how does this benefit me? Your writing must speak to their interests.
Be solution-oriented in your approach, writing to communicate value to your reader, not impress them. Bury your artistic ego and seek to solve a problem for your reader. And it all begins from your title.
2. Optimize your Writing for Speed:
The internet favors fast-paced writing. Resist the urge to become overly descriptive. Delete anything unnecessary. Avoid long sentences and maintain a fast rate of revelation.
Your rate of revelation is the rate at which you reveal new information to the reader. Deliberately give your readers a seamless, fast-paced reading experience.
3. Specificity is the Secret:
Clearly define the scope of your article. The more specific you get, the better.
Who are you writing for, how does it benefit them?
Specificity is the secret of high-performing content. If you are writing to everybody, you are writing to nobody.
The title of this article, 4 Little-Known Secrets of High-Performing Online Content Every New Writer Must Know, is intentionally specific. Double down on specificity in your writing.
4. Respect Your Readers’ Time:
Ensure the reading is worth their while.
Nobody owes you their time. Nobody is obligated to read your work. Promptly keep to your promise. Value their needs above your artistic superpowers and leave them with a lingering taste of satisfaction when they read the last word.
The reader is the main character, not you.
High-performing online content has flow and swiftly walks the reader through the content garden.
Apply these secrets and you will beat the game too.
