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Being Vulnerable in Writing Makes You More Likeable Online

Katarzyna Portka
New Writers Welcome
4 min readMar 9, 2025

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Portrait of a Young Woman in Winter Landscape
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I used to write from a distance.

If I wanted people to take me seriously online, I had to present myself as someone who had it all figured out.

So I wrote like I had the answers. I edited out the doubt and things that made me human. I thought that’s what people wanted.

But my writing felt flat. I wasn’t connecting with people the way I wanted to.

It wasn’t until I wrote about self-doubt and the mistakes that people started to respond. They saw themselves in my words.

That’s when I realized: being vulnerable in writing doesn’t make you weak — it makes you more likeable.

And I am going to show you how to do it.

Understand What to Share (And What Not To)

Not all vulnerability is created equal.

Some writing is too polished, making the writer seem distant.
Some writing is too raw, making the audience feel uncomfortable.

Your goal? Find the sweet spot between the two.

Think of vulnerability as a spectrum:

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New Writers Welcome
New Writers Welcome

Published in New Writers Welcome

Supporting new writers to the Medium platform

Katarzyna Portka
Katarzyna Portka

Written by Katarzyna Portka

Hungry for advice? I am here for you. I write about small habits that lead to monumental changes.

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