Best SEO Tools and Their Importance
Introduction
The SEO landscape is changing rapidly with the consumerization of technologies such as Natural Language Processing (NLP) and Machine Learning. Search engines such as Google are the best source of website traffic, but how do you differentiate yourself in today’s hyper-competitive markets?
The answer is not so simple. Internet users are increasingly relying on voice search, shifting the focus from just text to context. NLP and ML-based search algorithms understand the context of user searches and produce accurate results.
How Do SEO Optimization Tools Improve SERP Rankings
SEO tools help reduce the time it takes to identify ranking opportunities for your industry niche. They provide information to map the growth trajectory of your website. Whether you own a decade-old website or are just starting, SEO requires continuous evaluation.
Let’s take a look at how SEO optimization tools improve SERP rankings:
- Analyze Competitors
From analyzing competitors’ target keywords to understanding their content value propositions, SEO tools are an ideal way to put your best foot forward. Competitor analysis is the most beneficial aspect of these tools.
- Identify Opportunities
It isn’t enough to analyze your competitors; to win the race of SERP, you must identify highly lucrative opportunities. SEO optimization tools help you find the knowledge gap in your industry and prepare content marketing campaigns with a higher probability of success.
- Strategy Development
Once you know what’s missing, the next step is to build a step-by-step strategy. SEO optimization tools are a rich source of topic inspiration. They help you formulate topics and develop a winning strategy to increase the visibility of your website.
- Implementation
SEO is not just about creating content. It is also about publishing that content on the best channels. Some tools help you identify popular websites to publish your content. They also help ensure that your website and its contents are visible and indexable by search engines.
- Evaluation
As marketers, our jobs do not end at publishing content; we must evaluate its performance regularly. When mapped with your website, SEO optimization tools will give you real-time statistics about web page traffic and engagement. Using these facts, you can add, edit, or modify your content for better results.
To excel at the SEO score of your corporate website or online store, you must employ advanced SEO tools.
Best Search Engine Optimization Tools of 2021
Many tools claim to be the best. However, it is important to weigh them against similar tools to gain a fair understanding. Here are a few SEO optimization tools to help you achieve your content marketing goals:
Google Analytics
Google analytics gives direct insights into the demographic of your visitors. It is a free SEO tool from the popular search engine by the same name. It analyses your website and provides statistics regarding user behavior, social keywords, site search keywords, site traffic keywords by city and country.
The paid version of GA enables you to generate custom reports and detailed metrics.
Google Search Console
This Google Webmaster tool is free and analyzes your website for crawling or indexing issues. Through this tool, you can identify the keywords that bring traffic to your website. All you need to do is add a tracking code and submit the XML sitemap of your website.
Google Search Console will:
- Crawl errors on desktop and mobile sites.
- Highlight top search queries based on clicks, impressions, average position, and CTR.
- Notify website owners of indexing issues, server errors, and broken links.
SEMRush Keyword Research Tool
Over the years, SEMRush has graduated from being a young start-up to a full-fledged SEO company. The SEMRush Keyword Research tool is the company’s flagship offering, which is used by millions of marketers across the world.
It helps marketers find paid and organic keywords with their respective search volumes and ranking difficulty. The information helps organizations focus on ranking opportunities such as knowledge gaps in online content, high volume — low difficulty keywords, and generate topics for blogs, articles, and ebooks.
Ahref SEO Toolbar
The Ahref SEO toolbar is a free chrome extension that keeps track of the keywords you wish to rank. It helps marketers research keywords, find out search volumes, and analyze websites.
It also helps you analyze competitor websites and find out the referring domains pointing to their website. Using this information, you can develop backlinking strategies that will help you improve your SERP rankings.
Scream Frog
Many SEO experts use Scream Frog to strategize and track their SEO campaigns. From identifying technical glitches to analyzing competitor websites, the tool offers many features. It highlights the type of content that is generating maximum traffic on the internet.
KWFinder
KWFinder is a keyword analytics tool that allows you to find long-tail keywords to rank. Its rank tracker feature provides keyword search volumes and their SERP positions. It compares keywords based on metrics such as search volume, CPC, and keyword difficulty.
Moz Pro
One of the most widely used SEO optimization tools, Moz tracks keywords on Google, Yahoo, and Bing to provide a detailed analysis of your website’s performance. A free toolbar gives information about a website’s domain authority and page authority, and spam score.
Ubersuggest
Apart from being a mega influencer, Neil Patel is also the creator of Ubersuggest.
This free keyword finder tool helps us identify keywords and the search intent of users. It has several features such as auto-suggest, auto-complete, and auto-rank, which allow marketers to gauge the probability of success. It is an ideal tool for both organic and paid SEO campaigns.
In a Nutshell
SEO is an ever-evolving field; the minute you know everything, they will change the algorithm or ranking metrics. Therefore, it is crucial to be on your toes every second.
SEO optimization tools are an ideal way to be on top of the latest trends in search engine rankings. Use these tools to evaluate your current SEO standing and develop a growth plan for the future.
To create SEO ranking content for your website or social media pages content creation tools can play a vital role. Amongst all Scalenut’s SEO Assistant and AI Copywriter can help in targeting high volume keywords, low difficulty topics and write for the readers and search engine as well.
What are your thoughts on these tools? Which of these is your personal favorite? Please do not hesitate to contact us if you have any questions.
