Don’t Let the Wrong Platform Sink Your Writing
How to choose a platform that accelerates your growth.
I published my first article in October 2010. I never stopped.
As a creator, I’ve tried everything: blogs, YouTube, Twitter/X, Medium, Facebook, podcasts, and now Substack. I didn’t just dabble in these platforms. I studied the best practices and tested them for long periods of time.
Thousands of articles, videos, and podcasts produced over 13 years taught me that there’s no one blueprint for content success. But there are first principles, universal rules that increase the return on our investment.
Let me share with you one major rule. It’s the proverbial thing I wished I knew from the start. It will make audience building much easier and save you from falling into the spiral of self-doubt when your content doesn’t work.
My head start
I launched my first blog in October 2010. Fed up with the academic environment after doing my PhD, I read “The 4-hour Workweek”. It instilled a doubt in my head: maybe an online business was the perfect vehicle to design the life I wanted.
I had just learned a lot about photography and knew I was a skillful teacher. Publishing tutorials and selling guides about that topic seemed the…
