Don’t Pass on Telegram for an Effective Marketing Campaign.

I am talking from experience.

Image by Rubaitul Azad on Unsplash

Over the years, technology has advanced and brought about a transformation in the marketing strategies adopted by firms with the shift to digital marketing. Such a transformation is due to changes in companies’ goals, directions, and visions. In this case, companies have now embraced it as their new way to use digital marketing because, through this, they can increase their product sales. Digital marketers and advertisers have been fully aware of social media platforms such as Facebook, Instagram, and Twitter for not only getting to their audience but also increasing their audience base. Telegram is not less important than the mentioned platforms. In this article, we will discuss the most important features of this application and how to promote and advertise through it.

Why is Telegram different from other apps?

Data security is an important feature of Telegram, where data is completely secure and encrypted, which helps only account owners read the content. As a Telegram user, you have the option of deleting your message from both your phone and the recipient’s phone in case you no longer want it to be kept on Telegram servers. You will no longer have any messages if the app is unattended for 30 days without being opened, and these messages cannot be restored. Another feature is allowing users to use their Telegram accounts on different devices simultaneously. Speed is the same as the message being delivered at any point in case it has been applied to various devices, and it happens like this because of the fully encrypted messages that reach directly without a barrier from the user. Free services are available on the Telegram app; no charges are required to benefit from extra features.

Are there any drawbacks?

Although Telegram’s benefits surpass its demerits, nothing could be of only benefits.

There are many problems regarding the upload of photos because a certain number of users encounter issues when uploading pictures from their mobile devices. Sending multiple files at once: Meanwhile, Telegram users are unable to send many files simultaneously.

If the application is linked to the phone number, it can display contacts that also use Telegram, which could raise privacy concerns. In the computer app, some functions remain unimplemented; one missing feature is the ability to start a secret conversation. As for the pictures, once a person uploads a new photo as their profile picture, they will have to remove the previous one manually.

How to market effectively on Telegram

All social media platforms can be on your side when you want to market your precious product to get new or existing customers. I can see that Telegram is one of the most powerful tools where you can make a difference to sell your goods. So, how can you be distinctive on Telegram?

1. As Telegram’s audience is huge, you can look for groups related to your product and start sharing your unique products there or contact the admin for cents to allow you to sell your goods there.
2. Once you are permitted to share in many different groups, create your channel where you can share your content and get your own audience.
3. Bill Gates once said, “Content is the king.” What I mean is your content should be interesting and different. Make your content attractive by varying how you post your product. For example, add a new post with images. Write only information about a product in another post or make offers. Surveys are important, so sometimes you will need to conduct surveys to check what your audience needs or even hold competitions, and so on. STAY ACTIVE.
4. I believe that your content determines how fast people will decide to go to the checkout page. Publish your products everywhere on social media to gather an interested audience.
5. You can create a sponsored post on someone else’s channel to reach a different audience. Some websites provide this service. Just google these websites where you can create sponsored posts on Telegram’s channels.

How personally have I succeeded in reaching an audience?

My channel on Telegram

As an English coach, teaching English to non-native speakers, I have been able to reach a satisfying number of learners in the past months thanks to the steps below:

• Catchy content is the number-one step to get your audience to subscribe to your channel and increase your opportunities to sell your product as fast as a rocket.
• Exchanging links with other related channels of similar interests helped me to increase the target audience.
• I am used to sharing my channel everywhere on social media platforms and leaving comments to people who are looking for my service in one way or the other.
• Use hashtags when posting your content because this will undoubtedly boost your probability of reaching an audience looking for your service on Telegram.
• Interaction is a must to stay active. Buyers want us to be present to build their confidence in the purchase process. So, I want you to be the seller who always makes noise to the audience by persuading them indirectly into your valuable product.
• I remember making a competition by posting some questions to answer and the one who answered them all correctly got a free subscription of one month to try my content. People always like things to be free, so holding a competition is like a hook by which you tempt them into your rich content.
• Not only do I sell my service, but I am always keen to get feedback whether it’s positive or negative to enhance the quality. Buyers like to see feedback before purchasing, so I am always passionate about sharing the customers’ feedback on my channel to earn a good reputation and stay present.
• Patience is the key to getting what you deserve. Don’t expect that once you share your product, you will get tons of buyers. I believe in patience more than anything else. By adding value, staying active, building confidence, and having a unique service, it will be a matter of time to boom!