Don’t Waste Time Starting A Newsletter Until You Ask 5 Key Questions
How to decide if a newsletter is right for you
Published in
3 min readJun 25, 2024
One of my readers excitedly sent me a message.
He’d decided to start a newsletter. This was good news. Because you can’t rely on social media. An email list protects you from algorithm changes. And gives you control.
But then I asked a few questions.
And it became clear she was making a huge mistake. New writers desperate for progress, assume the noisest advice is correct. Starting a newsletter letter is heavily promoted. But a newsletter could ruin you.
Here’s why it might not be the right thing to do.
(5 question checklist at the end of the article)
1. It doesn’t fit your strategy
There are lots of directions you can take as a writer.
And a newsletter works for some. But not all. Newsletters grow warm leads so you can sell services and products. The basic strategy is:
- grab attention and show your value on social media
- move people to your email list with a lead magnet
- deepen trust with more value
- pitch your offer
