How to Build an Online Presence
For visual artists
Hello again,
I thought I’d share a little more on the topic of social media — since the last article I shared seemed to do quite well. In fact, I’m going to dive into some more easy tips anyone can use to build an influence online.
Podcast
To start, I think a podcast is vital. There is no better way to offer value to the public than discussing your techniques or whatever inspires you to continue making art. Not only that, it is an easy way to get paid for talking about what you love.
Video Content
It doesn’t matter what it’s about, videos get 50–80% more views than regular picture posts. So ditch regular Instagram posts and start using Reels. And definitely don’t leave out any good public copyright music you can get your hands on — if curious about music, just ask Google.
Emotional Reaction
Lastly, don’t forget to do your best to trigger some type of emotional reaction in your content. An example could be a video of you reminiscing while petting an adorable pet. How many of you lose it when you see kittens?
Furthermore, these 3 takeaways should be enough to start seeing some interesting results in your marketing efforts. A podcast, more video content and triggering an emotional response. Thanks for reading and keep creating!
