How to Choose a Profitable Blog Niche You’d Love Writing About 😍🤑 (2023 edition)

You can’t make much money or reach many people without a well-defined blogging niche. Why? Because…

Rakib Hasan Tonmoy

Published in

New Writers Welcome

7 min readOct 8, 2022

There are 600 million blogs on the internet and 31 million active bloggers.

Blogging is getting more and more competitive each day. There was a time when blogs were published only by solo bloggers.

But now, every smart corporation has a blog. With millions to invest, they’re slowly casting out “crappy” blogs. And Google’s also waging a war against poor content.

As a new blogger, you won’t stand a chance if you don’t narrow your focus and pick a suitable niche.

I’ve covered how to choose a perfect blog niche in this article. 👇

                      Table of Contents What Is a Niche?Benefits of Choosing a Niche
  ∘ Profits
  ∘ Low Competition
  ∘ Being an Expert
  ∘ You Can Rank FasterHow to Choose a Blog Niche. Step-By-Step.
  ∘ Expertise
  ∘ How Competitive Is Your Blogging Niche?
  ∘ Revenue Potential
  ∘ Growth Potential
  ∘ Search Volume
  ∘ Future of Your NicheNiches to AvoidConclusion

What is a Niche?

A niche, in business terms, is a narrow part of a larger market.

There are multiple topics to blog about. You can write about sports, news, fitness, business, food, or travel. Each of those is a blogging niche.

Macro Niche

A macro niche is a subfield of a niche.

If you choose sports as a niche, a macro niche would be football.

Micro Niche

If football is a macro niche, then a blog about teaching football is a micro niche.

Ideally, you’d want to choose a narrower niche and expand after a while.

Niche, macro niche, and micro-niche are hazy terms. So, it’s better to measure your niche size by the number of people who search for things related to your niche.

Benefits of Choosing a Niche

You’ll Make Money

Let’s be honest. You want to start a blog to make money. That’s your key reason, right? It’s better to focus on your primary goal and ignore the rest.

Well, most bloggers make money through ads and affiliate sales.

One of the most effective marketing practices is exposing a product or service only to potential buyers.

If you’re a makeup brand, spending money to expose your product to both men and women would be a waste of money.

If you sell only in the US, spending money to expose your ads to Germans would be meaningless.

Advertisers spend massive amounts of money just to make sure the right people see their ads.

Having a blog that’s not clearly defined and has all sorts of different readers will give you a hard time finding advertisers and affiliate programs.

Even if you find advertisers, you won’t make much money if your niche is too broad, and readers are varied.

Low Competition

Broad niches like finance, fitness, and fashion have a lot of competition.

Big brands with millions of dollars to spend are writing about those topics.

There’s no way you can beat them. Even if you did, it’d take you decades with the resources you have.

While big brands and SEO wizards are drooling over big niches, small niches are untapped. Start narrow.

Being an Expert

If you choose a narrow niche to blog about, you’ll learn in-depth about all the intricacies of that niche. Most bloggers have to write dozens of posts before they start to get traction. Imagine how much you could learn from writing that many articles about a specific niche.

It’s one of the reasons I choose “Blogging” as my blogging niche. I want to become an expert in writing, marketing, and monetizing content. It’s not a narrow niche, but I’m writing about it because I want to learn about it.

You can Rank Faster

Google loves ranking narrow niche pages with high-quality content.

Why?

Because Google looks at the contextual relevance of a site and ranks it higher if it produces more blog posts around the same niche (according to SEO 2022).

That’s why you often see small niche sites ranking higher on Google than a Wikipedia article.

How to Choose a Blog Niche. Step-by-Step.

Expertise

You need to have a good understanding of the subject you’ll write about.

You can’t venture into a field that you know nothing about.

If you’re unfamiliar with your niche, it might take you 10 or 20, or even 30 hours to write a blog. A good one, at least.

If you can’t spend a lot of time on your blog, pick a niche you know enough about.

If you’re a web designer, you can make a blog about web design. If you’re a salesperson, you can blog about sales. If you’re a parent, you can blog about that.

Now, write 5 things you have experience in. If you can spend a lot of time on your blog, then jot down 5 things you’d like to learn about.

You can choose any one of them as your blogging niche through the filters below.

How Competitive is your Blogging Niche?

You can’t compete with big brands right from the get-go. You have to choose a niche with low competition.

So, how do you check competitiveness?

Take the broadest keyword/topic that defines your niche in one or two words.

Suppose you choose “Web design.”

Paste it in SEMrush or Uber Suggest.

Now, you only need to check the CPC and keyword difficulty. Ideally, you want high CPC and low keyword difficulty. Which is rare.

CPC or cost per click: The amount of money it’d take you to get a click on your page if you run an ad on Google.

You want the keyword difficulty to be 30–50.

So, if you’re thinking about starting a “web design” blog, reconsider and pick a micro niche within “Web design.” Or switch to another niche entirely.

Another good way to check competition is by searching the phrase directly on Google and clicking on the top organic results (non-ads). If the top websites are big brands with high-quality websites, there’s no way you can rank for that keyword.

Revenue Potential

The best way to make money through blogs is from affiliate links, ads, and selling your own products, courses, or books. (Affiliate: You’ll add a link to a product in your article. If someone buys that product through your link, you get paid a percentage).

There’s a twist. Not all ads or products earn the same amount of profits. You’ll make hundreds of dollars on some and pennies on others. Costly products bring worthwhile profits.

And digital products are 2/3 times more profitable than tangible products because they usually pay a higher percentage.

Someone selling a course, for example, might pay you up to 50%. Someone selling a bicycle, on the contrary, will be reluctant to pay you over 20%. Similarly, digital software and subscriptions have higher percentages.

To check monetization options, you can simply Google your niche keywords and see the type of products top-ranking pages are selling.

Search Volume

Are enough people searching for your niche topics?

See if you can find at least 50 article topics within your niche that get over 1000 searches every month.

Future of your Niche

Will people search for it after five years or will your niche be dead by then? You surely don’t want to write about Television hacks.

You can check search trends on Google Trends.

Growth Potential

You need to expand your blog, eventually. If you stick to blogging long enough, you’ll realize that you can reach more people and not enough people are searching for content related to your niche.

Suppose you write about bodyweight exercises and you’re getting lots of traffic. At one point, you’ll run out of things to write about, and you’d feel the need to expand your blog to nutrition or other sports.

So, don’t box yourself. Don’t buy a super narrow domain name.