SEO Tips For New Writers On Medium

Optimizing your Medium stories for SEO and taking these factors into account will help to make your posts search engine friendly.

Photo by Merakist on Unsplash

Suppose that you are a new writer on Medium. In that case, you might be on the lookout for the best practices to make your Medium stories friendly to search engines and stand out. It would be helpful to consider search engine optimization (SEO).

Learning to understand and incorporate SEO is a sure way to improve your Medium stories and make your posts and its content better for search engines. In doing so, you will reap the many benefits of implementing SEO, like gaining more organic traffic and leads to your Medium story while you zero in on your target audience.

Optimizing your Medium stories can be overwhelming, especially for the new writer on the block. Don’t worry! This post will introduce you to the SEO journey, where you learn to optimize your Medium stories and make your posts and its content easily discoverable for searchers on the internet looking for things relevant to your Medium stories.

A Beginner’s Guide to SEO on Medium

As previously mentioned, SEO on Medium is the practice of improving your Medium stories and making your posts and its content better for search engines.

The desired result that a person or a group of people envision, plan and commit to achieving would be ensuring your Medium story is easily discoverable.

The above happens when people search for posts or advice relevant to your Medium stories in search engines such as Google, Bing, Yahoo, etc.: The bulk of those who understand and incorporate the mentioned practice generally target unpaid traffic rather than direct traffic or paid traffic.

With that said, people who have been writing for years have more experience than you and I, but who cares? You’re learning to understand and incorporate the best SEO practices, and that’s what matters.

Why Should You Care About SEO on Medium?

It would be helpful to emphasize that SEO practice does, indeed, matter to you because you want to write content that consistently ranks page one on any given search engine, or at least close to it.

Those Medium publications ranking on page one on Google share common traits that set them apart from their competitors, effectively understanding and incorporating the best SEO practices to their posts.

Additionally, you ought to learn precisely what these traits are so you can reproduce them for you and your growing business and thus take some of the load off your shoulders.

Simply put, if you’re not optimizing your Medium stories along with your posts and its content in a way that’s Google-friendly, you’re going to miss the opportunity for the most imaginable clicks.

Keyword Research

Keywords and properly researching them play a critical role in optimizing your website and its content quickly: If you don’t know your target audience, you can forget everything you have read so far.

It doesn’t matter where your Medium story ranks on Google if you neglect your loyal customers — that traffic you managed to bring to your Medium post isn’t going to convert into earnings, so you’re not going to be happy.

Questions to Ask Before Keyword Research

To avoid poor performance, you must have proper planning before writing your content.

As you ask yourself what terms and phrases people search for, you can save time and money: Prior planning prevents poor performance.

Finding Keywords

By optimizing your Medium stories, including your posts, you make your Medium membership account visible to people who enter keywords associated with your stories and posts in search engines such as Google.

Since Google and other search engines value high-quality content, it is essential to thoroughly research content: The above is to create a compelling piece of content that provides a positive user experience and has the chance to rank higher in search results.

Here, keyword relevance is the connection between the content of a Medium story and a user’s search query and is a key ranking signal.

Furthermore, adding relevant keywords to the Medium story’s metadata, including title tag and meta description, improves the relevance of Medium stories to search entries and boosts traffic.

Tips and Hints to SEO on Medium

In recent years, search results have evolved to give users direct answers and information they are more likely to keep on the results page and redirect to other websites.

The growing popularity of social media sites and blogs has led search engines to change their algorithms to give fresh content a higher ranking in the search results.

Your updated content will rank higher in the Search Engine Results Page (SERP) and improve your number of visitors and leads.

However, it will also take much less time and resources to update existing content than create a brand new post.

In Summary

In conclusion, many Medium stories that are unlikely to be shared or linked will lower them in the search results and will not help create a good image of your Medium membership account for search engines.

Optimizing your Medium stories for SEO and taking these factors into account will help to make your posts search engine friendly.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store