Stop Begging Others to Read. Here’s How to Hook Readers for More Than 30 Seconds

3 Tips That Will Transform Your Writing and Overall Communication.

Photo by ali nejatian on Unsplash

A punchy headline is a great start.

But…

A punchy headline + poor hooks = zero.

Because poor hooks can’t hold readers for more than 30 seconds.

If readers bounce from your article before 30 seconds, it means…

Your effort = zero.

You can’t deny this.

If you’re stuck with this problem, I hope these 3 tips help.

1.) Use the 70% Rule

People don’t hate clickbait.

They hate overpromised articles.

Your job is to make readers feel safe.

Eliminate your reader’s risk = get more reads.

Reveal 70% of your article’s content in the first paragraph.

This approach works especially well with “actionable advice” content by:

• Showing the result: This helps your readers feel confident in your tips.
• Giving an outline: This makes readers feel assured that your article has a clear ending.