The Benefits Of Supporting A Social Cause as A Business
Apart from, you know, being a good human
What benefits can you really get from supporting a social cause?
This is a fairly heartless question, but it’s one that’s essential to businesses. If supporting social causes was guaranteed to increase profits by 1000% for any business, then we know every business would already be doing it.
There are a multitude of benefits that you can get from supporting a social cause as a business. In fact, there are so many benefits, which drastically outweigh the negatives, that I would even go on to say that the only thing you need to know about supporting a social cause is how beneficial it will be.
Of course, that’s not actually true; pro and con lists are the bread and butter of many a successful 6, 7 and 8 figure business owner, no doubt. And while the cons are minimal, some considerations are essential when making any business decision!
The research backs up the benefits, though. In an article the The Journal of Development Studies, a study found that Corporate Social Responsibility (CSR) is linked to workforce efficiency, particularly where the business takes social action at a community or local level.¹
