The Real Reason No One Is Reading Your Writing
Banish bland writing with these 4 beauty tips
Published in
5 min readOct 6, 2023
There’s something odd about search engines.
Google owns 85% of the market. Yahoo has 2%. But there is no difference in the quality of their results. Yahoo even had a head start. So why does everyone use Google?
Have a look at their pages and you’ll see why.
People value design.
Google is easier on the brain. Less distracting and feels good to use. It’s why I feel the urge to go into an Apple store even though I don’t have any Apple products.
Beautiful design draws us in.
Your reader doesn’t just want content. They want writing that is easy on the eye. When I started I made the mistake of focusing on content. But I’ve discovered packaging is important too.
Hard to read doesn’t get read.
