The Shiny Object Syndrome: Don’t Let It Kill Your Side Hustle Dream

Why most of you might quit too soon — how to stop it

Image created by the author on Canva.

5 years from now, 50% of you won’t be running that side hustle you’ve been working so hard on, and according to data from the Bureau of Labor Statistics¹, 70% will be gone in10 years — just when it’s about to take off to the stratosphere.

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