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What Happens When You Write to a User
Results
In the dynamic world of SEO, where algorithm updates constantly change the playing field, creating useful and reliable content is key.
This user-first approach is at the heart of any successful SEO strategy. Google’s mysterious algorithm updates have a clear purpose: to provide users with authentic and relevant information.
Useful content is not just an addition to the SEO strategy; it is the foundation on which sustainable SEO success is built.
The importance of useful content
The concept of useful content emphasizes the importance of content that really adds value to the reader. This results in an improved user experience.
Google’s recent ‘useful content update’ underlines the importance of publishing user-focused content rather than just search engine optimization.
Sites that invest in informative, well-researched, and accessible content that answers users’ questions see their rankings improve. This is where EEAT plays a crucial role.
SEO experts are generally familiar with EAT (Expertise, Authoritativeness, Trustworthiness), a principle that Google uses to assess the quality of websites.
