Your ‘Funnel’ Is Ruining Your Writing
When all your writing is designed to sell stuff it’s not worth reading
“Monetizing” human beings is a dangerous business. Far too many in the content creation and online writing industries have long since abandoned any notion of truth-in-advertising or duties of care to their readers. They hawk pointless — or even harmful — products sold at predatory prices to audiences that often don’t possess the tools they’d need to distinguish a legitimate, valuable offer from a scam.
Worse still, this state of affairs is one that is actively promoted to other writers, who are convinced to pursue a position as one of the purveyors of useless products and services. (Better to be the scammer than the scammed, I guess?) In their quest to achieve that goal, many writers bend all their content to help them become successful affiliate marketers, online course creators, and other flavors of salesperson.
The catch-22 is that the writing created by these wanna-be marketers is almost always worse than bad. And because it’s so bad it tends to repel most of their audiences, thereby sabotaging the very goal they set out to achieve.
But it’s still sad when this predictable and common process ensnares yet another talented writer in its web.
