Psst...there’s an audio version of this story. Upgrade to listen.

A Company Built on a Bluff

For almost 25 years, Shane Smith’s plan for Vice was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded

CEO and Founder of Vice Media Shane Smith speaks on stage at Google presents YouTube Brandcast event at The Theater at Madison Square Garden on April 30, 2014 in New York City. Photo: Taylor Hill/FilmMagic

By Reeves Wiedeman

It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media…

This story is for Medium members.

Medium curates expert stories from leading publishers exclusively for members (with no ads!). Register for a free account to begin your member preview.

Already have an account? Sign in

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from New York Magazine.
Already have an account? Sign in