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A Company Built on a Bluff

For almost 25 years, Shane Smith’s plan for Vice was that, by the time the suckers caught on, he’d never be stuck owning the company he co-founded

New York Magazine
Jun 13, 2018 · 31 min read
CEO and Founder of Vice Media Shane Smith speaks on stage at Google presents YouTube Brandcast event at The Theater at Madison Square Garden on April 30, 2014 in New York City. Photo: Taylor Hill/FilmMagic

By Reeves Wiedeman

It was sunny in Williamsburg on the last Wednesday in May, which also happened to be the second day of a new era at Vice Media…

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