Is It Time to Regulate Social Media Influencers?

Cases of fraud are common in the multi-billion dollar influencer marketing industry. A “Cambridge Analytica moment” could be next.

Influencer marketing is $10 billion industry without many rules. Photo: Klaus Vedfelt/Getty Images

By Simon Owens

In August, the YouTube beauty vlogger Marlena Stell uploaded a nine-minute video titled “My truth regarding the beauty

This story is for Medium members.

Medium curates expert stories from leading publishers exclusively for members (with no ads!). Register for a free account to begin your member preview.

Already have an account? Sign in

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from New York Magazine.
Already have an account? Sign in