Why the Keto Diet Is a Recipe for Big, Fat Profits

Restricted carbs, tons of cash

New York Magazine
Nov 20, 2018 · 6 min read
Keto mania has caused sales of grass-fed butter to rise 45 percent this year. Photo: Jonathan Kantor/Getty Images

By Clint Rainey

The time of the keto diet is now. Although the idea of a ketogenic diet was originally created by Mayo Clinic doctors to treat epileptics in 1923, its popularity as a weight-loss phenomenon has exploded since people started hyping butter coffee — and in the ensuing time, the fad diet…

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