Your iPhone Is Just Another Household Appliance Now

Why a newer, slightly faster smartphone really isn’t news anymore

Jake Swearingen
Sep 13, 2018 · 2 min read
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Apple CEO Tim Cook at the unveiling of the newest generation of iPhones and an updated Apple Watch. Photo: Justin Sullivan/Getty Images

I was not all that jazzed about this year’s iPhones after Apple’s presentation on Wednesday, but I was somewhat at a loss as to why. Most years, even if some of Apple’s glossy smarm can be grating, my rat brain still usually wants that shiny new phone it’s showing off…

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