OpEd

Apple Wants Its Phones Back

Andre Redelinghuys
Jun 5, 2018 · 4 min read
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Source: https://www.apple.com/apple-events/june-2018/

Apple dropped a bomb at their global developer conference: It’s stepping in to curb phone addiction. This is a big blow to the ad-driven platforms that have hijacked our phones and our attention.

Attention is the oxygen of advertising.

A one sided battle

Re-staking their claim

The best defense…

Image for post
Image for post
Source: https://www.apple.com/apple-events/june-2018/

Powerful ammunition

NewCo Shift

Covering the biggest shift in business and society since…

Andre Redelinghuys

Written by

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech

NewCo Shift

Covering the biggest shift in business and society since the industrial revolution

Andre Redelinghuys

Written by

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech

NewCo Shift

Covering the biggest shift in business and society since the industrial revolution

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