NewCo Shift
Published in

NewCo Shift

Photo by Bruno Gomiero via Unsplash

Are Shorter Stories Shallowing Our Minds?

Complex ideas take time — and we no longer have any. Shrinking attention is changing the kinds of stories we can tell. This has already dumbed down our entertainment. We could be next.

Stories are the connective tissue of society.

Note the first six seconds are a mini trailer to the trailer.

Phones have changed the value of our time.

It’s the majority media that really matter.

What happens when media becomes skippable?

What do stories really do?

Where does this story go?



Covering the biggest shift in business and society since the industrial revolution

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Andre Redelinghuys

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech