If Software Ate the World, What In the World Happens Next?

John Battelle
NewCo Shift
Published in
2 min readSep 20, 2018

Seven or so years ago, a famous VC penned a manifesto of sorts. Writing at a time the world was still skeptical of the dominance to which his industry has now ascended (to think, such a time existed, and so few years ago!), Marc Andreessen had a message for the doubters, the naysayers, and the Wall St. analysts who were (credibly!) claiming that his investments amounted to not much more than a bubble:

Software, he claimed, was eating the world.

Seven years later, no one can dispute Andreessen’s prescience. The man was right: If you had purchased a basket of his favorite stocks back then — he name-checked Apple, Amazon, and Facebook directly — you’d be up at least 10X, if not more. Software, it seems, has indeed eaten the world, and those smart (and rich) enough to put money into technology, as Andreessen has been, have done very, very well for themselves.

Of course, not many people have in fact been that smart (or that rich). As of last year, ten percent of investors own 84 percent of the stock market, and that ratio only gets worse as time goes by. Most of our society simply isn’t benefiting from this trend of software eating the world. In fact, most of them live in the very world that software ate. Continue reading on our open web site…

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John Battelle
NewCo Shift

A Founder of The Recount, NewCo, Federated Media, sovrn Holdings, Web 2 Summit, Wired, Industry Standard; writer on Media, Technology, Culture, Business