NewCo Shift
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NewCo Shift

Small is the New Big

Small business has always been big. Just not especially visible. Soon it will be.
  • “Most formal jobs in emerging markets are with small and medium enterprises (SMEs), which also create 4 out of 5 new positions.”
  • “Formal SMEs contribute up to 45 percent of total employment and up to 33 percent of national income (GDP) in emerging economies. These numbers are significantly higher when informal SMEs are included.
  • “According to estimates, 600 million jobs will be needed in the next 15 years to absorb the growing global workforce, mainly in Asia and Sub-Saharan Africa.”
  • “In emerging markets, most formal jobs are with SMEs, which also create 4 out of 5 new positions.”

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.