The Anti-Network Effect

As social media platforms grow stronger they grow weaker too. This will eventually open the way for a meaningful alternative to Facebook.

Andre Redelinghuys
Feb 13, 2019 · 4 min read
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Despite waves of privacy concerns, Facebook has a powerful grip on us all. The ubiquity of the platform and the time invested in building connections deters people from leaving and in turn deters would-be rivals from building alternative platforms. Their scale and success has us locked in. This success has an Achilles heel though — and it’s your mom.

“We’re building an alternative to Facebook that won’t be ad funded, so there won’t be constant pressure to compromise your personal data. Our focus will be on making social truly social again, promoting quality content and looking after people’s wellbeing. You are invited to join the Beta.”

NewCo Shift

Covering the biggest shift in business and society since…

Andre Redelinghuys

Written by

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech

NewCo Shift

Covering the biggest shift in business and society since the industrial revolution

Andre Redelinghuys

Written by

Founder @ Attention Lab - helping ventures grow with storytelling for a digitally distracted world. Observations on marketing, media and tech

NewCo Shift

Covering the biggest shift in business and society since the industrial revolution

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